Customer Data Platform Integration

We partnered with a technology company to integrate their enterprise Customer Data Platform (CDP) with Braze, creating a unified data ecosystem for advanced personalization.

The Challenge

The client had valuable customer data spread across multiple systems, making it difficult to create cohesive customer profiles and deliver personalized experiences. They needed a solution to unify their data and enable real-time activation through Braze.

Our Approach

Our team developed a comprehensive integration strategy that included:

• Building custom API connectors between their CDP and Braze
• Creating a data transformation layer to standardize information formats
• Implementing real-time data synchronization processes
• Developing a user identity resolution system across platforms
• Creating custom attributes and event mapping between systems
• Setting up automated audience synchronization for targeting

Results

The CDP integration delivered significant benefits:

• 360° customer profiles with data from all touchpoints
• 67% reduction in data processing time
• Real-time personalization based on complete customer data
• 38% improvement in campaign targeting accuracy
• 52% increase in conversion rates from targeted messages