Braze Implementation for E-commerce Platform

We partnered with a leading e-commerce platform to implement a comprehensive Braze solution designed to transform their customer engagement strategy.

The Challenge

The client was struggling with disconnected marketing channels, limited personalization capabilities, and poor visibility into customer journeys. They needed a unified platform to coordinate messaging across email, push, SMS, and in-app channels.

Our Approach

Our team implemented a full-scale Braze solution that included:

• SDK implementation across web and mobile platforms
• Custom data integration with their existing warehouse
• Segmentation strategy development
• Canvas journey mapping for key customer lifecycle stages
• Template design and implementation for all messaging channels
• Training and knowledge transfer for the marketing team

Results

The implementation resulted in:

• 32% increase in customer retention
• 45% improvement in campaign engagement
• 28% reduction in marketing operational costs
• Unified view of customer interactions across all channels