Advanced Personalization Engine

For a major retail brand, we designed and built an advanced personalization engine that dramatically improved message relevance and customer engagement.

The Challenge

The client had extensive customer data but struggled to use it effectively for personalization. Their marketing communications were generic and failed to leverage their rich customer insights.

Our Approach

We created a custom solution that:

• Integrated their product recommendation engine with Braze via Connected Content
• Implemented advanced Liquid templates for dynamic content personalization
• Developed custom HTML templates with conditional rendering based on user attributes
• Created personalized product catalogs based on browse and purchase history
• Established real-time content feeds for time-sensitive offers

Results

The implementation resulted in:

• 56% increase in email click-through rates
• 41% improvement in conversion from marketing messages
• 3.2x higher revenue per message sent
• Significant improvement in customer satisfaction scores