Customer Journey Orchestration
Create sophisticated multi-channel campaigns and customer journeys using Braze Canvas and customer lifecycle modeling to deliver the right message at the right time.
Key Capabilities
Lifecycle Campaigns
Build sophisticated journeys for onboarding, engagement, conversion, and retention across the customer lifecycle.
Canvas Orchestration
Design complex decision trees and triggers using Braze Canvas to create personalized customer journeys.
Behavioral Segmentation
Create dynamic segments based on user behavior to deliver targeted messaging at the right moment.
Time vs. Action Journeys
Implement time-based sequences or action-triggered campaigns based on your business objectives.
Real-time Personalization
Deliver contextually relevant content across channels based on real-time user behavior and preferences.
Journey Analytics
Measure and analyze performance at each step of the customer journey to identify optimization opportunities.
Services We Provide
Examples
Common Journey Types
Onboarding Journeys: Guide new users through product adoption with personalized welcome sequences that drive initial engagement.
Re-engagement Journeys: Bring back dormant users with targeted campaigns triggered by inactivity periods or specific behaviors.
Purchase Journeys: Lead prospects through the conversion funnel with timely communications based on browsing and cart behavior.
Lifecycle Nurture: Maintain engagement throughout the customer lifecycle with content tailored to each stage of the relationship.