Advanced Braze Segmentation
Create powerful customer segments with Braze's segmentation tools to target the right audience with the right message at the right time.
Key Capabilities
Behavioral Segmentation
Create powerful user segments based on actions taken, frequency of engagement, and interaction patterns.
Predictive Audience Modeling
Implement advanced prediction models to identify users most likely to convert, churn, or perform specific actions.
Custom Segment Building
Develop sophisticated segmentation logic with multiple conditions, nested filters, and complex rules.
Segment Performance Analysis
Measure and analyze how different segments respond to campaigns for continuous optimization.
Multi-dimensional Segmentation
Combine user attributes, behaviors, and predictive indicators for highly targeted audience selection.
Segmentation Strategy
Create a structured approach to audience segmentation aligned with your business objectives and customer lifecycle.
Services We Provide
Examples
Behavioral Segments
Active users with 5+ sessions in last 7 days
Cart abandoners who viewed but didn't purchase
Power users who engage with key features
Lifecycle Segments
New users in first 48 hours
Converting users who made first purchase
Loyal customers with 3+ purchases in 90 days
Predictive Segments
High churn risk users based on usage decline
Next-best-action prediction segments
High lifetime value potential customers